Most people don’t fully understand the value of a WordPress website. I’ve always been a fan of the BIG WP <- I know that’s a little corny but it’s the truth. So I’ve decided to spend the next 7 days blogging about the power of you guessed it “blogging” and how it can help you build your Startup.
When I first started marketing online many years ago I had a slew of websites. A personal one with my name on it as well (smh). But I gave up too soon and too quickly. I didn’t understand the power of WordPress I only understood that I needed to make money or go find a “real job”. After giving up on my dreams of being this fantastic blogger I decided I would do the mundane work that every business owner didn’t want to do. Which meant building blogs for other people, creating ads, creating landing pages, ghostwriting articles, whatever you can wrap your mind around I did. I even trained outsourcing teams to do the work that smaller businesses couldn’t afford to pay me to do.
I SHOULD HAVE STUCK TO BLOGGING… I mean I really should have just crazy glued my feet to my WordPress sites. I ran automated webinar blogs before automated webinars were even a thing. I also ran a B2B blog before that was an internet marketing vertical. Hindsight being what it is, these are some of the painful lessons one learns before 31. At some point every entrepreneur looks back and says:
Shit! I should have really paid more attention to that moneymaker in my life. That’s what blogging is and what it will continue to be as entrepreneurs disrupt traditional markets. But it requires a little patience and a lot of elbow grease.
Watch this video because it will teach you so much about patience and putting in the work.
On the positive side the time I took to help people do all the mundane things they needed to get done prepared me to do all sorts of things I do today. So Whatever your current struggle might be, yes go with the flow and stay dedicated, but do start blogging – vlogging – document your journey somehow. Before you know it 5 years will pass and wherever you might be on your path at least you’ll have a map of where you’ve been and what you need to change to get where you want to be.
Ok, now back to the business of using WordPress to build your startup. As you’re all aware WordPress is one of many blogging and CMS platforms. However, there are several key aspects that make WordPress a powerful tool for any startup. Here are
#1 WordPress Makes Life Easier For Your Startup Team
WordPress.org is an open-sourced project. This means that many people around the world are using it to build pretty awesome things. It’s like the Oracle of blogging. When you have a bunch of people around the world using this platform you end up with a bunch of useful stuff. Including plugins from the plugin repository. More importantly, because of it’s wide use many companies startups need to grow also integrate with WordPress. In the end, this makes like easier and more efficient for you and your team.
#2 WordPress is scalable for growing startups
It’s a scalable option. For startups everything is new, including the website and blog. While you may not find it necessary to build a fully custom blog you do want an option that is flexible enough to grow as you grow. When launching you can begin with a standard or free design. Later, as your startup matures you can easily change your blog to meet growth needs. As a point of reassurance, WordPress is the digital foundation for some amazing people and companies. It’s reliable enough to be the trusted content management platform for celebrity artists like Katy Perry, Media Moguls like Gary Vaynerchuk and Tim Ferris, and SAAS Companies like Triberr. If it can handle the load for these giants it’s pretty safe to say it’s a robust platform.
#3 WordPress is cost-friendly and user-friendly for EVERY Startup
WordPress is the simplest form of digital publishing in the world. If you can type and push a few buttons you can get away with putting together a decent blog. Not to mention there are so many free and low-cost themes out there that it just makes sense from a financial perspective. Especially if you a) don’t know a lick of code b) plan on publishing a large volume of content that needs some sort of intelligent organization.
- don’t know a lick of code
- plan on publishing large volumes of content that need some sort of intelligent organization.
#4 WordPress services are widely available
Most hosting providers have a dedicated / optimized WordPress plan. Some companies even manage your WordPress installations, decreasing the resources you will have to dedicate to website management. Aside from hosting providers technical services are widely available. You can easily find content managers or tech assistance from freelancers on sites like Fiverr or Freelancer. Whether you’re bootstrapping or officially hiring finding talent to manage WordPress related tasks or issues should be relatively simple.
Over to you
Are you a startup founder who decided to use WordPress as your CMS? I’ve heard a bunch of stories from founders who have previously used one CMS or website service and then migrated to WP. I’d love to hear yours, share your story below! You might just help save a fellow founder from a future migration headache. 🙂
Thank for reading, talk soon!